Bayer Consumer Care To Back Matt Kenseth in 2003

DOVER, DE (May 31, 2002) Bayer Consumer Care is pleased to announce that it will partner with Reiser Enterprises and driver Matt Kenseth to compete in 15 selected Busch Series events throughout the 2003 racing season. The Bayer Consumer Care products of Bayer Aspirin, Alka-Seltzer, Alka-Seltzer Plus and Aleve will alternate as primary sponsors on the No. 17 Ford Taurus owned by Wisconsin natives, John and Robbie Reiser.

The 2003 season will mark the 11th season that Bayer Consumer Care has served as a primary sponsor in the NASCAR Busch Series. Over the past 10 years, Bayer Consumer Care has teamed with such racing notables as Chad Little, Terry Labonte, Buckshot Jones and most recently Tony Raines. Bayer's association with NASCAR has helped to produce 10 wins, including six in 1996 with Chad Little.

With Matt Kenseth, Bayer Consumer Care will have the opportunity to align itself with one of the brightest young superstars in the sport of NASCAR. In 132 Busch Series starts with Reiser Enterprises since 1996, Kenseth has compiled 12 wins, 7 poles, 57 top-five finishes and 82 top-five finishes. Kenseth's statistics are equal to a win every 10.9 starts and a finish in the top-ten in over sixty percent of the events in which he competes. In addition to his on-track accomplishments in the NASCAR Busch Series, Kenseth is also a proven performer in the NASCAR Winston Cup Series. In only his third season at stock car racing's highest level, Kenseth has amassed three victories, the 2000 Rookie-of-the-Year Title and currently sits second in the overall Winston Cup point standings for 2002.

"I feel really lucky to have a company such as Bayer Consumer Care come aboard the car for 15 races," commented Kenseth concerning his new partnership for 2003. "I think it will be a really great match. I believe they will do a great job for us and we will be able to do a great job for them. My goals for next year are to obviously finish the best we can each week but to also win races."

Kenseth will carry the Bayer Consumer Care colors for the first time in 2003 during the season opening Busch Series event at the Daytona International Speedway. "The last few times we have been to Daytona, we have been really strong," stated Kenseth. "I think we have finished in the top-three the last three or four times we have been there. I feel good about going to Daytona as well as all the rest of the tracks. Las Vegas, Charlotte and the other intermediate tracks have been good tracks for us in the past. We have plenty of lead time to get everything done and get all our ducks in a row, so I expect us to be strong everywhere."

Leigh Peter, Director of Bayer Consumer Promotions, echoed Kenseth's positive outlook for the 2003 season. "I think Matt will bring a lot of excitement to the program next season. Matt, as well as Reiser Enterprises, has a track record of success in the Busch Series that speaks for itself. As a sponsor, I think it is a wonderful opportunity for Bayer Consumer Care to align itself with one of NASCAR's most recognized drivers. I am looking forward to a successful partnership both on and off the track."

Prior to last week's event at the Lowe's Motor Speedway, Peter informed BACE Motorsports that Bayer Consumer Care would not be returning to their team as a primary sponsor for the 2003 racing season.

"Bayer Consumer Care has enjoyed a successful partnership over the past four years with Tony Raines and BACE Motorsports," commented Peter. I wish them only the best in their future racing endeavors."

"I am glad that Bayer Consumer Care has decided to join our team next season," said team co-owner John Reiser. "Bayer Consumer Care is a great company to be associated with and I am pleased that they have given our team the opportunity to compete in 15 events next year."

In addition, the No. 17 Reiser Enterprise entry is also seeking major associate sponsorship for the 15-event schedule.

2003 Bayer Consumer Care Busch Series Schedule/
Matt Kenseth On-Track Performance Records